Brief us
Model in a pink coat standing on red earth with a mirror ball at her feet

Lookbook, fashion image studio

Campaigns, lookbooks and shop pictures for labels that care how their clothes are seen.

Clothes are made twice. Once in the atelier, once in the picture.

What a day with us gives you

  • Campaignson location
  • Lookbooksin a day
  • Packshotstrue to colour
  • Editorialswith an opinion
Campaign: model in a pink coat holding a mirror ball Campaign: model walking across red hills Lookbook: model with a pale blue handbag Lookbook: model in a pink trench coat Packshot: tan leather ankle boot on blue Packshot: black leather ankle boot on blue Editorial: model wrapped in red tulle Editorial: model in blue studio light

One day, one set

One shoot. Every picture the season needs.

For Kett & Co we shot eight bags on one peach wall. The same day filled the lookbook, the web shop and a month of posts.

  • Model standing with a pale blue toteShop, on model
  • Model seated with a tan holdallLookbook
  • Model mid step with a small tan bagSocial, vertical
  • Model holding a mint green handbagShop, colourway
  • Model holding a small black handbagShop, colourway
  • Model crouching with a pale blue handbagCampaign crop
  • Model in a white dress holding a pale blue bagBanner, wide
  • Model seated with a tan bag beside herNewsletter

How a shoot runs

Real sets, real light, real people.

  1. Close-up of a grey knitted wool

    01

    Light for the fabric

    We light for the weave, the seam and the button first, and the face second. A customer who zooms in should see what they will hold.

  2. Model and team preparing a look on set

    02

    Cast for the label

    Models, stylists and hair and make-up picked for your customer, not for our portfolio. The same faces can come back every season.

  3. Tan leather ankle boots on a grey background

    03

    Files that fit

    Every picture named by SKU and cut for where it goes: shop, lookbook, print, Reels. Selects the next day, finals within a week.

Stylist adjusting a model's jacket during a studio shoot

Two photographers, one set designer and a stylist on every shoot. Nothing is generated, everything is lit.

Fewer shoot days. More pictures from each one.

140+
labels shot since 2016
48 h
from shoot to selects
9
countries on location

Recent shoots

All shoots

Labels we shoot for

We used to book three studios a season. Now it is one day with Lookbook and the shop is full by Friday.

Hannah Kett, founder, Kett & Co

They understood the coat before they understood the brief. The pictures sell the cut without a word of copy.

Ines Pell, creative director, Pell

The red came out exactly as it is on the rail. That never happens.

Marco Hale, Studio Hale

Fashion photography for campaigns, lookbooks and shops

Lookbook is a fashion image studio in London. We plan, cast, style and shoot for clothing, bag and shoe labels, from one product on white to a full season campaign on location. Most clients come to us for one thing and stay for the rest of the season.

How long does a shoot take to plan?

A studio lookbook can be on set two weeks after the brief. A location campaign usually needs four to six weeks for scouting, casting and permits.

Do you shoot on model and on white in the same day?

Yes. We build two sets side by side, so the shop packshots and the lookbook come from the same day and the same light.

Can you cast models for us?

We cast for every shoot through the agencies we work with, and we can keep the same model with your label season after season.

Who owns the pictures?

You do, for the uses agreed in the brief. Model usage is cleared for the same channels and period, and we list it on every invoice.

Do you shoot video as well?

Short vertical clips for Reels and TikTok, shot on the same set as the stills. Longer films we make with partner directors.

Do you travel?

We have shot in nine countries so far. Travel, crew and permits are priced up front in the estimate, never added later.